Local Business Web Design and Building a Strong Visibility Online

  Todays business world is a tough task to follow online, but can easily be done with all of the free and paid tools offered today. Building a website and organizing a digital marketing strategy can be an overwhelming experience for most business owners and the confusion of knowing exactly what to do is usually overwhelming. Some of the questions that we're faced with are:

• How am I going to find time to manage all of my accounts listings?
• I dont have time to learn website programming, how will I make edits and updates?
• What is the truth about getting leads and website traffic?
• Why does it cost so much to hire a website marketing agency?
• What kind of website hosting do I really need?
• Is it even necessary to have a lot of business listings and social media accounts?

There is probably about a hundred more questions in reality and maybe more, but the truths to success online is complex and from many years experience that I've accumulatred, I will try to break some of this down for you so you can have some peace of mind, decisions to make, and actual goals to work towards.

The Importance of Having a Website

The question you may ask yourself... Is it really that crutial to even have your own website? "YES". There are lots of reasons why you need your own actual website. You might ask: "Is it absolutely necessary?" Well, its not life or death no, but without your own personal website you will be omitting a lot of traffic, leads, and visibility that you need to contribute to the revenue your business could generate. There are many essential reasons you need your own site and here are a few:

• Further visibility of your online business presence
• A branded tactic to give importance and emphasis to your business
• FOR CONTROL. You can't always control, customize, and sculpt the perspective you want to present to your potential customers from mainstream platforms
• You can choose where your website is hosted and what kind of hosting you use
• Your website domain name is so important. If your domain name is the same as your business name or what you sell, people will be looking for you. If you didn't obtain a website and hosting and viewers are hunting, the odds go way up that they will locate someone else.
• Having your own contact form inquiries going directly to your email and buttons calling your phone exclusively is priceless! Yes, some other platforms scalp your leads.

The More Listings you have the Better!

Really it is true. You are trying to get the word out to potential customers for leads that you can turn into revenue if your are a business. There are millions of business out there on the web and there are many that is doing the same or almost the same thing as you. For instance: if a viewer is looking for a specific product and the term searched is something you do or sell. You definately want to be seen there in search results. The more business listings and social media accounts you create for your business, then the greater the odds will be that you get seen by individuals looking for you, the service you provide, or the products you sell. Especially under your business name or local search results. For local search results you want to tie up the whole first and second search pages if you can. This will drastically increase the odds that a viewer will see your business in search results if you have a plethora of listings for your business.

What Makes a Website Have Maximum Visibility Online?

Well, that is the golden question there! Several things work together as a team to make a site visible, I will give a small list of the most prominent:

• Real organic SEO - (Search Engine Optimization) administration to your website pages
• Updated image formats and image compression. Using super image caching on your website server.
• Page load speeds. Your pages must load fast. 
• Great content. Google especially looks for awesome website content
• Optimize all of your business and social media listings
• Make all of your listings match your website as much as possible
• Choose super fast cloud or VPS website hosting
• Make sure your website is indexed with Google, Bing, and submitted to many other search engines
• Many backlinks from high domain authority websites. "Many".

There is a whole lot more but these listed are some of the highlights that work the magic. Did I mention Backlinks...

The Ultimate Decision for Boosting your Online Presence

After scoping many different platforms, website builders, and SEO strategies the ultimate decision boils down to whether you want to sacrafice the time it takes to learn sound website programming and marketing skills yourself or if you want to spend the money it takes to motivate someone else to do everything. It is either your time or money or a combination of both to make your business visible online. Oh yeah, did I mention backlinks...